Kang Xiang

  Using Facebook ads is one of the best ways to increase conversion into your website but designing the right Ad is more than just putting on a good headline and image; how you distribute these Ads is the most important factor to take into consideration, here we explain to you the 3 Facebook advertising strategies on selecting audiences:     A/B split testing audience   The first step to select the right audience to make your ad the most profitable, you first need to know which ad will actually work for you. But we all know it’s actually really hard to simply guess that. So, in order to reach the right Ad for the right people, the first thing to do is creating at least 3 ads that are basically the same but with some tiny changes. A good feature to change for measuring the ad’s functionality is the image.     Once you’ve run the test, the results will turn into a custom audience which is nothing more than public that has already converted or re...

  Do you want more visitors to your web page? The most important strategy is to increase this number is to have the search engine spiders working for you. The basic SEO is to get your website appears at the top of relevance search engine results. Basic SEO = Content Optimization for Website   Content is the most important thing to focus on when you want to optimize your website’s SEO. It is important for you to create a data base with the keywords that your website will have. And properly use these keywords in the content. Try to concentrate on these parts of the content:       Meta tags: Have you created a good content but haven’t had enough visits? You need to use this: A Meta tag is an HTML tool that provides information about a web page for the search engines and users of the internet. But it is an invisible tool that only search bots, computer programs and web nerds see. You may not noticed this but is a very useful tool to increase the tra...